We had a Blogger Panel come to our Foundations of Digital Communications Strategy and Social Media class recently at U of T. The class was both informative and entertaining as we gleaned a ton of useful information from the panel.
Zane Caplansky talked about the very personal blog he’s maintained for years while managing various restaurants. Zane owns Caplansky’s Deli on College Street and he now has a weekly radio talk show on CFRB 1010am and appears regularly on the Food Network and many other TV shows based in Toronto.
Shannon Kelly is the Manager, Public Relations & Special Events at Canada’s Wonderland. Shannon quotes Steve jobs on her Linkedin page: “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.” ―Steve Jobs
Shannon gave us many great tips for our blogs. She said that everyone wants to read authentic stories when reading people’s blogs. Shannon told us not to hold back when writing personal blogs. She said, “If you’re going to write a personal blog, tear the bandaid off!”
Elena Yunusov founded a creative collective called Communicable. Here’s what her website says about her:
Elena founded Communicable to respond to the growing demand for startup marketing expertise.As a senior editor at BetaKit, a leading Canadian tech and startup news site, she knows good copy. As a serial community organizer, she handled operations and media relations at Toronto Maker Faire, a showcase of tech, hardware, DIY inventions and science creations, which drew a crowd of 10,000 people this fall. Her marketing and communications skills work as a well-stoked toolbox, and whenever she needs extra resources, Elena knows just who to ask. Outside of the office, you can find Elena in a coffee shop having conversations with super smart people that will change the world in your lifetime. In startup marketing, mind beats money and everything is possible. Let us show you.
Hessie Jones is a Digital Strategist, Marketer, Data Junkie, Writer for the Huffington Post and much, much more. Hessie is the CEO of ArCompany and the co-author of EVOLVE, Marketing (as we know it) is Doomed!
I recommend following all of these social media strategists and bloggers on Twitter. You won’t regret it!